Producing amazing content that gets picked up is our specialty. Our Creative Director made her start in the print media industry, producing thousands of articles in her career. Editorial that is ready to use by time strapped journalists is what your brand/company needs to offer the media outlets to get picked up. Not poorly structured press statements that create more work for journos. Journalist want great content that is ready to work with. That is what we give them. Not stuff that gets filed straight in the bin. (Creative Director note: said from experience; I filed plenty of PR garbage straight into the bin. I know what media outlets want. I make sure my team gives them exactly that.)
Once reliant on traditional media channels to get your brand message out into the public sphere. Today you can be your own publisher and PR couldn’t get any easier. Every website and company worth its weight in the digital world is blogging. A common term used today is “Content is King.” Google algorithms pick up fresh, new, interesting content that you publish and will place you at the top of their search engine results pages. The more blogs produced the better you search results. Best practice tells us to blog every day. However, you may only need to blog twice a week if your competitors aren’t as savvy as you when it comes to being on top of the blogging game. We have now generated to many blogs to count and still producing. Our clients have gained thousands of leads from our SEO rich content, tailored to grab the specific attention of their potential clients.
Social Media Management
With digital platforms in abundance there is no better time to be embracing PR. With a great many platforms available that are right for your brand, all you need do is focus on getting your brand image out to your target audience. We specialise in tailoring digital strategies that drive your brand message throughout social network platforms, attracting an audience interested in your product. We develop brand-specific content, designed to grab the attention of your target audience, and drive them to your website or store.
We specialise in producing excellent content for our clients. So why not specialise in the digital world of blogging? That’s exactly what we’ve done. In the digital age content is king and telling your story is what we do best. The best way to get your story out into the market place is to blog and share that content on digital and traditional platforms. We can transfer your existing website to a WordPress blogging site or create a new WordPress platform and get you started on your creative content journey.
Leverage advertising deals
The most important thing advertisers don’t realise is they can leverage their spend. Advertising sales people will tell you getting a published article will cost you more money. We can negotiate your extras by leveraging your advertising spend. We’ll then create the content you need to take advantage of that deal. Increasing your chances of being noticed.
Public Relations Photography
It’s incredibly important to have images available to compliment your PR copy. Our talented photographers are trained in photo journalism and are switched on to what type of images media outlets are looking for and will capture your companies story in a way that will get published.