From one who manages many social media accounts, and knows how hard it can be to keep on top of them all, I’m going to share with you my tips for stellar socials management.
1. First of all, have a plan!!
Know what it is you want to achieve. Are you a business, a cause, a not for profit, a sporting organisation? What ever your social pages are about, it’s all the same. If you don’t have a plan you’ll dither about on your page, be posting bucket loads one day and nothing the next. Plan your posts. And post at least daily. Reach is about as long as a bees….. these days so you need to post more and post efficiently. Find out when your target audience is online and post then.
2. Know your brand
If you don’t know what look you are going for, do some research. Look at all your competition; not just local but global. Find the socials and websites you love and emulate them. Bring their passion to your socials. Be inspired!
3. Schedule posts
If you don’t know how to schedule posts, learn! This is important for your sanity. You can’t and shouldn’t want to be online all the time. Switch off, get a life, hang out with friends. Spend an hour or two once a week getting all your content together and schedule out those posts to the times your audience is online (refer to 1). As a professional content and social media manager I have to do this a month in advance so it can all be approved. A week of content is nothing.
Now that wasn’t too hard was it?
Once you get into the habit of gathering your weekly content and scheduling those posts you can throw in random ones during the week of all the exciting things that pop up. That trips up the social sites algorithm preferences too…but that’s another blog.
Go forth and social!! And be STELLAR!!!!
Social Media Digital SavvyMaximise your Social knowledge and smash your competition
- Developing and refine your social media channels
- Tips and tricks to promote engagement
- Focus will be on Facebook, Instagram, Twitter, Gplus & Pinterest
- Schedule and manage content on your social media platforms for maximum efficiency
- Analytics & Measurement
- BONUS: Exclusive access to Avant Garde PR Savvy Facebook Community: a space to interact, ask questions and share your social media wins. Private group for workshop attendees only.